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Seguros Bilbao collaborates with the Fair Saturday Foundation in the publication of the book “Cuentos contra el machismo”

"By supporting this initiative, the company reiterates its commitment to cultural and social events taking place in the Basque Country."

For the second consecutive year Seguros Bilbao is collaborating with the Fair Saturday Foundation in its short story competition "Cuentos por/Cuentos contra", an innovative cultural project with a social impact. This year's edition is based on a book of short stories exploring the topic of machismo, written by young people between 8 and 23 years of age. 

The book presentation and prize giving ceremony took place on 30 March in the Bilborock concert hall in Bilbao and was attended by the city's Mayor, Juan Mari Aburto; the co-founder of Fair Saturday, Saioa Eibar; the Assistant General Manager of Organization and Operational Support at Seguros Bilbao, Teresa Madariaga, and Bitxar Bacete, an expert on Gender, Feminism and Masculinity. 

By backing this initiative, Seguros Bilbao confirms its firm support for and involvement in cultural and social events in the Basque Country, which has been a constant commitment by the company throughout its 100 years of history. “Seguros Bilbao has always been aware of the need to promote values, qualities and skills that enable society to develop. This is why we sponsor all types of initiatives, such as solidarity initiatives, sports competitions and cultural and artistic events," explained Iñigo Garay, Head of Marketing at Seguros Bilbao. 

As part of its work in fostering cultural, artistic and charitable activities, Seguros Bilbao has lent its support to Fair Saturday since the movement began. Set up in Bilbao, Fair Saturday aims to build a better world.

The importance of learning

The "Cuentos por/Cuentos contra" competition, promoted by the Fair Saturday Foundation, is holding its second edition this year with the participation of 650 young people from 25 educational centres in Vizcaya. The theme chosen for the 2018 edition was "Bullying" and a book of short stories condemning bullying in schools was published to raise awareness of this problem among young people. 

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